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Thursday, June 25, 2009

RIAA And Its Role In Music Industry

By Susan Reynolds

RIAA is an acronym of Recording Industry Association of America. The association is a groping of various large companies who deal with the recording and music distribution in the United States of America. In the 1950's the primary concern of this association was maintaining the quality of music. However now the focus has shifted to the copyright protection which has become the main thrust area of the association.

The change in priorities has taken place because of frequent unauthorized and illegal copy or download of music that has copy right restriction to it. The movement is presently conducted under Mitch Bainwol. In the 1990's Napster which was an an online music file sharing service was accessible and people downloaded any kind of music from it without any cost. They would freely download, burn and share music with friends. With the advance of computer technology the issue of copyright protection became more and more sharp.

The only course of action left to RIAA was to ban the online music sharing services like Napster. A legal framework was made to arrest such practices as music download. Strict laws were enacted in the early 2000 to prevent people from illegal download or even purchasing pirated CD's. Youth were specific targets of RIAA in order to restrict them from downloading music in violation of copyrights

RIAA has also taken to actively educate about its policies. It has paid specific attention to the youth population. It has conducted many seminars, forum discussions, and presentations in order to make youth aware of RIAA's set ofrules and guidelines. To achieve this goal RIAA has approached many colleges and universities to help them in the matter. As a result universities and colleges have on their part have taken care to not only to educate their students but also making sure that no illegal music downloaded inside the university or college premises.

However in its zeal to carryout its campaign RIAA has hurt its own credibility. People have been very much dismayed by its legal action such as the one against a kid of about 12 years, a woman in her 60's not able to use computers, or one against an ageing woman of 83 years. Such legal actions have largely undermined the trustworthiness of RIAA..

In accordance with popular wish RIAA enacted a law that for past acts of illegal downloading of music no action will be taken against people. However they must assure that they will not continue to do so in future. It was seen by many as the right approach but in a year's time the law was depreciated.

Generally people are unsure of their feelings towards RIAA. Some are opposed to its actions and criticize it on many scores, but on the other hand there are many who welcome its efforts. In spite of a lack of consistent view about it amongst people in general it has to be accepted that in the last few years it has made remarkable progress.

Another area of activity by RIAA apart from copyright protection, is keeping track of sale of records. It also awards "Gold" or "Platinum" labels depending on the number of CDs sold. It may be summarized in the end that existence of RIAA has contributed much to keeping the business of music industry good and clean.

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