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Thursday, June 18, 2009

Transformers 2 - Release And Marketing

By Michael Nielsen

Transformers 2, the science-fiction film is the latest sensation, and is the most awaited movie of the year. After the huge success of Transformers and the unimaginable amount of love and support given to the characters and actors by the fans, Transformers-Revenge of the Fallen, is considerably anticipated by the enormous fan following.

The film is soon to be released on June 8, 2009 in Tokyo, Japan, June 19, 2009 in U.K and in U.S on June 24, 2009. Michael Bay as director and Steven Spielberg are once again bringing an original entertainment for the huge audience. The duo shook the multiplexes with Transformers, and now is planning to sway the industry once more.

With Shia LaBeouf once again acting as Sam Witwicky, and Megan Fox as his girlfriend Mikaela Banes, the couple would once more face the Decepticons and would try to outdo them with the help of their Autobot friends. The film was shot at several locations with the main focus being Egypt.Out of many amazing yet dangerous scenes, three scenes were shot with IMAX cameras. The IMAX footage is said to be 3D and the scenes involve Optimus Prime. Now, that would be interesting to watch our favourite robot on IMAX. What a treat that would be!!

The cast and team of the movie to help endorse the movie have done many guest appearances, interviews, and TV shows. New and latest toys of the robots are introduced. The old and preferred toys have been modified and have exciting new features and gadgets. The newest line of toys for Transformers' sequel introduced by Hasbro includes new models of all the robots that are introduced in the film. The previous robots have new colour schemes and new moulded elements.

The toy of our most preferred car Bumblebee would be released on 30 May, 2009 along with the robot toys of Soundwave. Additional toys are due to be released in August, 2009. Those will consist of many human figures along with some changing and non- changing car replicas.

A fresh video game is being launched by Activision made by Luxoflux. Embedded promotion is being done by some international companies including Burger King, LG phones, Wal-Mart, YouTube, Nike, Inc. and M&M's. Paramount believes that a main motive for the former film's great success was the advertising and marketing through advertisement.

An inventiveness and Design Works prequel suitably named Destiny was to be published. Later, it was separated in two parts namely, Alliance ad Defiance which would attribute humans and Autobots. A comic book edition as well as a novel publication is being done for the film's publicity. Some false rumours were also circulated on different sites by the filmmakers themselves to add presumption and anxiety among the fans. Every new character and robot was hidden from the media's eye, and gossip was circulated at large to increase curiosity.

These tricks have helped to increase and maintain the interest of the fans of Transformers. The rumours, the latest toys, comics, and new characters are attracting more and more audience day by day. Now, the audience is waiting for the release of the movie impatiently.

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