For starters don't plan any vacations for a while. Starting a record label will take a lot of your personal time. When you get the record label going and money is being made you'll have time for a vacation and an expensive one at that.
Having accepted that, starting a record label will consume all of your free time, and all points should be carried out with a sense of urgency. That includes getting the necessary business license and choosing and registering an appealing name. Your business license should have the name of your record label on it.
The next step is to make your presence known. When you start an independent label you have to have places that people can go to see what you're doing. Web pages are needed. Make a Myspace page. Make a Facebook page. Get your internet presence strong. These pages can be used later to sell your music also.
Now that you have begun to start a record label, you will need to promote it. You can pay companies to do this or you can try to do it yourself. You'll need to have ads in newspapers and on radio. Do interviews for magazines about your label and its music. If you can get your name on TV then that will help you also.
Getting your music played on air is necessary for a successful record label. Ask popular radio, high school, and college stations to play your music. Persuade your friends to call radio stations and request your records most popular songs. Getting people to hear your records and know your label could lead to a sold out show where you can also sell records and promote your label.
Live concerts are a great way to promote your label and music also. Make sure that you have banners with your website on it. If the audience likes you they will go to your website and keep up on your progress.
Supply the ring tone codes for your bands hottest songs and pass them out. Technology has made advertising a synch. Use technology to your advantage to make your record label strive. Do anything you can think of as long as its legal.
Even in the beginning you can have a lot of copies of your records made, plus it is actually cheaper to have a lot of copies made in one batch. You want to use your money wisely when starting a record label so find ways to cut corners.
These are just a few basic things to think about when you want to start an independent record label. Starting a record label is not as easy as some people think. The formalities are easy, but the work is unrelenting.
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