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Wednesday, June 30, 2010

If You Download Movies, Is The Video Store Doomed?

By Ashley Johnson

Video store owners worldwide surely trembled not so long ago when the first legal service to Watch Ramona And Beezus Movie Free was announced to consumers. After all, movie downloading companies today are aiming at a massive market. If you doubt there's an opportunity waiting, just look at the huge number of films downloaded illegally in recent years.

After all, average citizens all have a larcenous streak. Why not get something for free? A key reason is that downloading movies on the internet without paying is illegal -- a violation of a number of federal laws. Don't feel any risk? Remembers the very public examples that law enforcement made of unauthorized music downloaders several years ago. So, if you are downloading movies illegally, ask yourself if you really want to hear your name on the cable news shows?

Another reason to avoid illegal downloads is quality. Viruses are one more reason. The creators of viruses constantly have to devise new and clever ways to infect the unsuspecting public.

Yes, when downloading movies first began, doing so was illegal. The U.S. Movie industry lost an estimated $2.3 billion annually in revenue to internet pirates just a few years ago. Hollywood's total annual income that year was estimated to be just under $45 billion. So, it should be obvious why Hollywood is harnessing its own download possibilities.

However, uploading the film and downloading it onto home computers are crimes. Hollywood lost an estimated $2.3 billion to internet piracy just a few years ago. Another $3.8 billion was lost to bootlegged DVDs and other "hard goods" piracy that same year. Hollywood's total annual income that year was estimated to be just under $45 billion. So, with $6.2 million slipping through their fingers it should not be surprising that the movie industry is battling piracy with increasing vigor. Some would say China is the capital of movie piracy. Indeed, within hours of a film being released nationwide in the U. S., illegal DVD copies are available on the street in Shanghai and Beijing. About 90 percent of DVDs sold in China are bootlegged. However, Hollywood reports that it even loses even more money because of internet piracy in North America and Europe.

Yet does online piracy really endanger Hollywood? A very good case can be made that pirates fill a gap overseas where legitimate markets are heavily restricted by repressive regimes -- such as in the Islamic Republic of Iran where every movie must be approved by the religious morals police. The People's Republic of China sets quotas of the number of movies allowed into the country -- and frequently blocks any film that is critical of China's dictatorial leaders. So a case could be made that Iranian and Chinese pirates are actually busting their government's blockade on "dangerous" ideas such as freedom of speech or the right to elect one's own leaders.

In fact, the downloadable movie market is booming. Studios will be smart to study today's ever-changing technologies -- and every move of internet pirates.

So, expect the pirates to exploit the internet. But watch out for Hollywood to figure out clever strategies as well -- as the ability to Watch Ramona And Beezus Movie Online Free becomes a part of everyday life.

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Movies And MP3

Movies and MP3 files are already compressed with near maximum capacity. Repacking them would just create larger files and increase decompression time. Ripped movies are still packaged due to the large file size, but compression is disallowed and the RAR format is used only as a container. Because of this, modern playback software can easily play a release directly from the packaged files, and even stream it as the release is downloaded (if the network is fast enough).

MP3 and music video releases are an exception in that they are not packaged into a single archive like almost all other sections. These releases have content that is not further compressible without loss of quality, but also have small enough files that they can be transferred reliably without breaking them up. Since these releases rarely have large numbers of files, leaving them unpackaged is more convenient and allows for easier scripting. For example, scripts can read ID3 information from MP3s and sort releases based on those contents.