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Wednesday, July 28, 2010

Corporate Bands - What Are They In Today's World?

By Suzanne Shaw

In general parlance, corporate bands mean those live music bands that perform at corporate events and functions. But in today's world, the term corporate bands not only mean a live performance in a product launch function. On the contrary, it is used in different contexts. Going trough this article will enable you to understand the different meanings of the term corporate band.

The first and the most common meaning of corporate band is what is said above, that is a band which plays in corporate events and parties. Theses parties may be arranged to celebrate the success of a completion of a contract, the completion of a year, the passing of a tender, appointment of a director or for any other reason to celebrate. To add an extra zeal to the party there is nothing like hiring a corporate band to play at the party.

Corporate bands today can be hired for reasons more than what has been discussed earlier. Corporate bands can be hired to play at corporate parties as well as private ones with a corporate touch. E.g. When a private party is arranged for celebrating a promotion, good pay hike, changing to a new job, etc. So in these kinds of parties where the guests list consists of more corporate invitees than private ones hire corporate bands to play all the hit numbers right from the slow ones to he dance numbers to make your party a smashing hit.

It must be said that for corporate bands such as these, versatility is extremely important and the music to be played should solely depend on the profile of the guests. Starting from the '60's to the latest chart topping pop hits, from soft rock to punk disco, the crowd can love any genre under the son and the band must be in a position to provide soft background music or set the mood for the crowd to groove on the dance floor.

While hunting for the right corporate band for your party, a good idea is to get references from friends and acquaintances rather than depending upon internet sources. Internet sources can be very deceiving and you may just end up choosing the wrong band for your party thereby ruining it. It is always better to shortlist referred band which other people have heard to play.

Apart from this, corporate bands nowadays also refer to music bands formed within an organization by the employees. Inter departmental or even inter locations if that is feasible, it is a live music band created out of talented employees who can play at their own corporate events, on one day in a month, practice after office hours and help to create a fun and happy environment in the office altogether.

Big multinationals and offshore IT giants in recent days consider corporate bands like this an extremely useful tool for employee retention. In days of economic crisis, it is initiatives such as this which keep people happy and bound to one another. For the employees, not only is it a scope to unwind after a hectic work week but this also provides an opportunity to represent the company in various corporate fests and thereby earn their 15 minutes of fame.

There is another context in which the term corporate bands are used. When a big corporate sign on and makes a deal with an internationally renowned music band as their ambassador or for various branding and promotional activities, the music band is termed the corporate band or the band face for that brand. Like a symbol or a sign of a company these bands become the face of the company and the product is connected to these bands. As an example, mentioned may be made of the Black Eyes Peas who are the official corporate band for brands like Samsung, Blackberry, etc.

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